The Omega Speedmaster Grey Side of The Moon Co-Axial Chronograph has it all!
This is my First Look at my favorite Speedy ever produced.
When it comes to marketing, there are only a handful of luxury watch brands that have mastered the art form to place themselves at the forefront of consumer’s minds when they think about timepieces. For Omega, they’ve done what no other brand before or after them has been able to accomplish, they’ve made their brand name synonymous with a piece of world history that will never be forgotten.
When Gabriel and Ernest Beaux created Chanel №5 Coco set out to create a fragrance that redefined what a woman should smell like.
With a distaste for the ever so popular soliflores of that time, Chanel started a new trend by formulating a perfume that had used the finest floral ingredients yet had its own identity and never smelled like any one flower.
Fast forward and times have changed dramatically.
With the right influencer and the right strategy, a brand can dramatically increase their social currency and their sales revenue from a group of engaged consumers that are genuinely interested in your brand. However, for every success story, there are hoards of brands sharing their negative experiences with influencer marketing.
If you’re considering including influencer marketing into your current strategy or if you’ve had a negative experience and are on the fence about continuing to work with influencers then read these tips to learn how to improve the performance and success of your next influencer marketing campaign.
Tens of thousands…
When I take clients through my 3 Pillar Dream Axiom Branding Process one of the sections we help artisans hash out is their brand and product architecture. Both forms of architecture play an important role in developing the foundations that you’ll use to communicate with your audience from and they allow you to always have a ton of ideas to create social content with.
The following sections of the architecture are
Purpose (why it exist)
Promise (what does it deliver)
Personality (who is it for)
Identity (what does it look like)
Since developing a brand architecture is pretty self-explanatory today…
Truth be told, they are already playing an important role in today’s consumer economy and the way they think, consume content online, and purchase goods will dramatically shape the way brands do business in the near future.
Born between 1995–2004, Generation Z is the world’s first truly digital generation. They’ve had the luxury of growing up with the internet at their fingertips and have no idea what type of torture it was to experience a slow internet connection (let alone the pain of the dial modem). …
Darkness, with notes of cypress, sandalwood, juniper, carrot seeds, and patchouli is described as a statement piece and features a nutmeg and orange blossom note to balance the heavy woods.
Mode Zero is described as a woody musk and contains jasmine, cedarwood, and ambroxin while Deconstruction is a leather-based fragrance that includes grapefruit and rose.
Avante-garde is the fragrance closest to the designer’s heart as it embodies his entire philosophy and design aesthetic.
One, from first glance it appears to be a reversal of brand extension in the traditional luxury brand sense.
Two, I believe Ben has his eyes set on something that is less about product offering and more about cultural impact.
Let’s take a look at both subjects to get a better understanding of what’s going on.
Traditionally many big brands that exist in the perfume industry have always come from the world of luxury textiles (LV, Gucci, Hermes, etc) and have extended their brands to offer fragrance as a way to capture a pool of consumers that may not be…
The ability to smell the invisible can bring us back to our first kiss. It can remind us of our favorite leather jacket from college. It can recall memories of our lost but not forgotten loved ones. And such is the powerful allure of a masterfully crafted fragrance and one of the reasons why large luxury brands almost always extend their product offerings into the industry.
Yet, large brands and niche perfume houses alike have always struggled to communicate scent through media channels in a way that makes their next potential customer say, “I get it”.
Let’s be honest, exceptions…
Ever since I was a kid I’ve always been an addict in some way or another. My first was candy, I remember being a small child, no more than two or three years old, and sitting on my father’s lap as he’d crush up M&M’s and feed them to me. What I’m sure seemed harmless to him at the time eventually turned into a full blown sugar addiction that had me 150 pounds over weight by the time I was 17.
Throughout my adolescence I was victim of constant bullying and rejection, all which amplified my addiction and turned…
In a 2015 study, Dr. Michael Freeman from the University of California San Francisco discovered that 49% of entrepreneurs have struggled from a past mental illness and 32% say they have a lifetime illness that they struggle with. The most common mental illnesses that are found in entrepreneurs are ADHD, Bi Polar disorder, and Tourette’s Syndrome. Growing up, I remember the consensus was that if someone had one of these mental disorders then something was “wrong” with them. …