Sleek, modern, iconic, master craftsmanship…

This is my First Look at my favorite Speedy ever produced.

When it comes to marketing, there are only a handful of luxury watch brands that have mastered the art form to place themselves at the forefront…

Not long ago it was the creator that dictated the tastes of the consumer. In fashion, a designer would create a new line based off a particular material or color they were inspired by or from some ethereal vision they had and would present their collection to the world.

If the line was beloved by the editors and industry insiders it would become the next new thing and every consumer would be clamoring to make a purchase thus saying, “I too am as cool as the designer!”.

With a distaste for the ever so popular soliflores of that time, Chanel started a new trend by formulating a perfume that had used the finest floral…

Since it’s introduction to the marketing world in 2014 influencer marketing has become a cornerstone to many brands marketing strategy and for good reason!

In yesterday’s article about how to communicate with Gen Z, I talked about making sure your brand and product architecture lineup with a purpose you believe in such as being a vegan free or all botanical brand.

I received quite a bit of inquiry as to what a brand’s architecture and their product architecture are and what they look like so I thought I’d break it down for you.

Everyone is talking about Millennials and how they are the now market to tap into, but every great entrepreneur knows that it’s just as important, if not more, to be forward and future thinking in their business growth. So, if Millennials are the consumer generation of today who is the consumer generation of tomorrow?

Generation Z

Born between 1995–2004, Generation Z is the world’s first truly digital generation. They’ve…

Street-wear designer Yohji Yamamoto

During the first of the month renowned streetwear designer Yohji Yamamoto released a new fragrance line.

The line boasts five unique fragrances that all share the same packaging and bottle aesthetic but are remarkably different in terms of design and campaign.

Mode Zero is described as a woody musk and contains jasmine, cedarwood, and ambroxin while Deconstruction is a leather-based fragrance…

By now everyone within the fragrance industry is well familiar with the Swedish niche brand Byredo. Founded by ex-basketball player Ben Gorham and acquired by Manzanita Capital (who bought a majority stake in 2013) the brand has become a rising player among other big niche brands like Le Labo and Jo Malone.

With Ben showcasing a collection of leather goods and accessories at 2017 Paris Fashion Week and his Elevator Music collab with Founder of Off-White Virgil Abloh it seems as if Byredo is ready to extend their product architecture into textiles.

This is an interesting thing to watch unfold for several reasons.

Two, I believe Ben has his eyes set on something that is less about product offering and more about cultural impact.

Let’s take a look at both subjects to get a…

How Dior Expertly Communicates Scent Through Their We Love Perfume Campaign

The sense of smell…

It’s the strongest sense that’s tied to our memory, yet one of the hardest for us to fully understand.

Better results, cheaper costs-that’s what great ad campaigns do.

So, you’ve finally decided to take a leap into Facebook advertising and if you could ride the phenomenal wave that you keep reading about.


You’ve really made an awesome decision, one that has tremendous potential to positively affect your business. Regardless of what your sister’s 14-year-old daughter tells you, Facebook is still the most popular social media platform that exists. To date, 79% of American internet users are on Facebook and there are 2.07 billion active monthly users world-wide. Add the fact that smartphone users check Facebook 14 times a day and you can see why making the decision to run advertising campaigns on Facebook is an excellent decision.

But what about rising ad costs?

Christopher Grate

Facebook Ads and Social Media Strategist. Digital Nomad, Artist & Glutton 4 Wisdom. I share marketing tips & life lessons to help you be a better entrepreneur.

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